Digital Marketing Is 5D Technology | Social Media Marketing

Mr. Viraj Shelar
3 min readDec 21, 2020

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Digital marketing revolves around these 5Ds: digital devices, digital platforms, digital media, digital data, and digital technology. The 5Ds facilitate efficient interaction between the brand and its target audience as well as provide insights into market behavior for better business strategy formulation and implementation.

Digital marketing is the marketing aspect that uses web and internet-based digital technology to advertise goods and services, such as desktop computers, cell phones and other digital media and platforms. The extension to non-Internet networks separates digital marketing from online marketing.

1st D : Digital Devices

Viraj Shelar Blog- Digital Devices
Digital Devices

Digital Devices focuses primarily on the interaction and engagement of the target audience with websites and mobile apps using a combination of connected devices.

Smartphones, laptops, desktop computers, TVs, and gaming equipment may be part of these devices.

2nd D : Digital Platforms

Digital Platforms

Another aspect that includes the study of the target audience’s preferred channels or services is digital platforms.

Using famous sites, such as Facebook, Instagram, Google, YouTube, Twitter, Snapchat and LinkedIn, most engagements occur.

3rd D : Digital Media

Viraj Shelar Blog — Digital Media
Digital Media

Digital media refers to paid, controlled, and earned contact platforms used in different ways, such as advertisement emails, texting, search engines, and social networks, to create interaction with the target market.

4th D : Digital Data

Viraj Shelar Blog — Digital Data
Digital Data

Typically, digital data consists of audience profiles and market interaction trends, while digital technology focuses on developing engaging interactions across a wide variety of channels, from your websites and mobile apps to your kiosks in the shop.

5th D : Digital Technology

Digital Technology

In digital marketing strategies, all 5Ds are critical to achieving an unprecedented advantage. They have successfully changed the industry from conventional marketing in order to introduce more efficient means to raise brand recognition and succeed in a highly competitive, technology-centric age to the table.

References:

  1. https://en.wikipedia.org/wiki/Digital_marketing
  2. https://www.freepik.com/
  3. https://www.fiftyfiveandfive.com/6-digital-marketing-technologies/
  4. https://martech.zone/modern-technologies-impacting-digital-marketing/

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Mr. Viraj Shelar
Mr. Viraj Shelar

Written by Mr. Viraj Shelar

Blockchain Professional with a passion for ERC Standards, Hyperledger Frameworks and Tools | 3+ years of hands-on experience in Solidity, Web3, and Hyperledger

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